Two days ago, the news started circulating all over the web: according to iTWire, Microsoft is in discussion with Nokia to have it add Windows Mobile-powered devices to its portfolio. While this news would have made perfect sense for me a year ago, and probably made me a little bit glad, it comes now as the most surprisingly hilarious news I have read in days. Not that I believe it's ever impossible, but it does have a funny ring to it.
I believe Nokia has invested a lot in the Symbian platform (S60 and S40), be it in expertize, research, development, hardware, education, marketing, and many more areas. I believe it has finally reached that place with S60 where it's been finally recognized worldwide as the powerful OS that it is, where people have finally understood and embraced the S60 way of life, and it has gained the amazing market-share that makes it the global decision-maker. For these reasons and more, I believe Microsoft will likely have to do a little more than "urge" for Nokia to change strategies. And I am not talking about whole portfolio switch, even a new line of Windows Mobile devices added to the huge Nokia product line is far from becoming a reality.
Another point to make is that WM's current market-share is 6% globally, according to the same iTWire article. Is Nokia likely to plunge into a 6% market? No. Nokia is more likely to eat that market, with Symbian. Because if it decided to venture in the WM arena, not only will it have to buy a license to use it and rethink its whole hardware design and function to fit the platform (touchscreen or not), but also it will have to invest in developing, improving, personalizing the platform, because that's what it did with Symbian: get the Symbian 9.1 OS and build S60 3rd on top of it. That's a lot of money to compete with giants like Asus, HTC, iMate, HP, Samsung and Motorolla for a bite in a 6% market-share.
And that goes without mentioning the vast array of services that Nokia have recently launched or will launch in the near future. Ovi, N-gage, Maps, Music Store, MOSH, all are based and solidly built on S60. Nokia is no longer the hardware company, it is the software company (recent acquisition of Trolltech) and even more the services company. These services have been engineered to work for S60 (and not S40 for example) for a reason. It's a commitment, on behalf of Nokia to the S60 platform. It's also a statement that hardware is no longer the main purpose, but services are. A company's benefit from hardware come from the device sale itself, whereas a company's benefit from services last for years after the device has been purchased.
The 6% WM market-share denotes that Windows Mobile is not a very popular platform worldwide, and there has to be reasons behind this. Fortunately enough, through the course of this year, I've seen those reasons myself and that's why, after having wished to see WM on a Nokia a year ago, I am now in a place where I'm repulsed by this thought. I am not saying that WM is a piece of crap, on the contrary it has a lesson or two that it can teach S60, but I would pick S60 over it in a blink.
If the news provided by the iTWire article should prove anything, it is that Windows Mobile is desperately looking for a safety net. With the recent success of Apple's iPhone, the near release of Google's Android, RIM's (Blackberry) massive US popularity, Linux sneaking on some devices (Nseries Internet Tablets) and the Symbian worldwide domination; WM and PalmOS are the black sheep. If Microsoft has learned a thing or two from the Windows PC market, it is that facelifts (read: Vista) do not necessarily please everyone. WM6 is a little bit more than a facelift to WM5, but core functionality remained the same. And it isn't putting a platform on more devices that will make it popular, but fixing and improving the platform itself.
I believe that we're now in a time frame where Nokia is a leader not a follower, and a global trend-setter, and if only for this reason, we're not likely to see a Windows Mobile powered Nokia device in the near future. Of course times can change and I can be wrong...
I believe Nokia has invested a lot in the Symbian platform (S60 and S40), be it in expertize, research, development, hardware, education, marketing, and many more areas. I believe it has finally reached that place with S60 where it's been finally recognized worldwide as the powerful OS that it is, where people have finally understood and embraced the S60 way of life, and it has gained the amazing market-share that makes it the global decision-maker. For these reasons and more, I believe Microsoft will likely have to do a little more than "urge" for Nokia to change strategies. And I am not talking about whole portfolio switch, even a new line of Windows Mobile devices added to the huge Nokia product line is far from becoming a reality.
Another point to make is that WM's current market-share is 6% globally, according to the same iTWire article. Is Nokia likely to plunge into a 6% market? No. Nokia is more likely to eat that market, with Symbian. Because if it decided to venture in the WM arena, not only will it have to buy a license to use it and rethink its whole hardware design and function to fit the platform (touchscreen or not), but also it will have to invest in developing, improving, personalizing the platform, because that's what it did with Symbian: get the Symbian 9.1 OS and build S60 3rd on top of it. That's a lot of money to compete with giants like Asus, HTC, iMate, HP, Samsung and Motorolla for a bite in a 6% market-share.
And that goes without mentioning the vast array of services that Nokia have recently launched or will launch in the near future. Ovi, N-gage, Maps, Music Store, MOSH, all are based and solidly built on S60. Nokia is no longer the hardware company, it is the software company (recent acquisition of Trolltech) and even more the services company. These services have been engineered to work for S60 (and not S40 for example) for a reason. It's a commitment, on behalf of Nokia to the S60 platform. It's also a statement that hardware is no longer the main purpose, but services are. A company's benefit from hardware come from the device sale itself, whereas a company's benefit from services last for years after the device has been purchased.
The 6% WM market-share denotes that Windows Mobile is not a very popular platform worldwide, and there has to be reasons behind this. Fortunately enough, through the course of this year, I've seen those reasons myself and that's why, after having wished to see WM on a Nokia a year ago, I am now in a place where I'm repulsed by this thought. I am not saying that WM is a piece of crap, on the contrary it has a lesson or two that it can teach S60, but I would pick S60 over it in a blink.
If the news provided by the iTWire article should prove anything, it is that Windows Mobile is desperately looking for a safety net. With the recent success of Apple's iPhone, the near release of Google's Android, RIM's (Blackberry) massive US popularity, Linux sneaking on some devices (Nseries Internet Tablets) and the Symbian worldwide domination; WM and PalmOS are the black sheep. If Microsoft has learned a thing or two from the Windows PC market, it is that facelifts (read: Vista) do not necessarily please everyone. WM6 is a little bit more than a facelift to WM5, but core functionality remained the same. And it isn't putting a platform on more devices that will make it popular, but fixing and improving the platform itself.
I believe that we're now in a time frame where Nokia is a leader not a follower, and a global trend-setter, and if only for this reason, we're not likely to see a Windows Mobile powered Nokia device in the near future. Of course times can change and I can be wrong...




